Stella McCartney Kids

Role Freelance, collection developmentSeason SS23Range Kidswear, 1 to 8 years

Stella McCartney Kids brought me in freelance to develop an SS23 kidswear collection, from the trend direction and materials through to the artwork, trims and range plan.

Categories

Stella McCartney Kids SS23 Grow Slow Long-Sleeve Top, on model
Stella McCartney Kids SS23 Patchwork Crossbody Bag, flat
Patchwork Crossbody Bag

The direction

Garden Sketchbook: outdoor play and naive drawings, in soft washed linens, slub jersey and rounded, roomy shapes.

Raw ecru, dry sand, mushroom, bark and faded lichen.

The concept

A child's garden sketchbook: the things kids find and draw outside, drawn back onto the clothes. Tranquil, curious and made by hand, for real outdoor play.

Roomy shapes a child can move and dig in: barrel-leg trousers with shaped knees, raglan smocks cut with a generous sweep, boxy tees and gathered skirts on soft waists. Deep pockets at child height for collecting treasures.

The detail

Hand-drawn crayon artwork and 70s bubble lettering on the jersey, sewn-on patches on the hat and bag, a cut-fabric flower appliqué on the jacket and pinafore, crayon-scribble knee patches and woven ribbon trims, all edged in contrast blanket stitch.

Stella McCartney Kids SS23 Trend research01Trend researchStella McCartney Kids SS23 Materials and trims02Materials and trimsStella McCartney Kids SS23 Collection concept03Collection conceptStella McCartney Kids SS23 Range plan04Range plan

The range

Eight pieces: a jacket, sweatshirt, trousers, two dresses, a long-sleeve top, a hat and a bag.

Stella McCartney Kids SS23 Raglan Utility Jacket, flat
Raglan Utility Jacket
Stella McCartney Kids SS23 Boxy Pocket Sweatshirt, flat
Boxy Pocket Sweatshirt
Stella McCartney Kids SS23 Knee Patch Barrel Trousers, flat
Knee Patch Barrel Trousers
Stella McCartney Kids SS23 Gathered Smock Dress, flat
Gathered Smock Dress
Stella McCartney Kids SS23 Patchwork Sun Bucket Hat, flat
Patchwork Sun Bucket Hat
Stella McCartney Kids SS23 Patchwork Crossbody Bag, flat
Patchwork Crossbody Bag
Stella McCartney Kids SS23 Grow Slow Long-Sleeve Top, flat
Grow Slow Long-Sleeve Top
Stella McCartney Kids SS23 Appliqué Pinafore Dress, flat
Appliqué Pinafore Dress
Stella McCartney Kids SS23 Raglan Utility Jacket, on model
Stella McCartney Kids SS23 Boxy Pocket Sweatshirt, on model
Stella McCartney Kids SS23 Knee Patch Barrel Trousers, on model
Stella McCartney Kids SS23 Gathered Smock Dress, on model
Stella McCartney Kids SS23 Patchwork Sun Bucket Hat, on model
Stella McCartney Kids SS23 Patchwork Crossbody Bag, on model
Stella McCartney Kids SS23 Grow Slow Long-Sleeve Top, on model
Stella McCartney Kids SS23 Appliqué Pinafore Dress, on model