Stella McCartney Kids
Stella McCartney Kids brought me in freelance to develop an SS23 kidswear collection, from the trend direction and materials through to the artwork, trims and range plan.
Categories
- Kidswear01
- Jersey02
- Wovens03
- Accessories04


The direction
Garden Sketchbook: outdoor play and naive drawings, in soft washed linens, slub jersey and rounded, roomy shapes.
Raw ecru, dry sand, mushroom, bark and faded lichen.
The concept
A child's garden sketchbook: the things kids find and draw outside, drawn back onto the clothes. Tranquil, curious and made by hand, for real outdoor play.
Roomy shapes a child can move and dig in: barrel-leg trousers with shaped knees, raglan smocks cut with a generous sweep, boxy tees and gathered skirts on soft waists. Deep pockets at child height for collecting treasures.
The detail
Hand-drawn crayon artwork and 70s bubble lettering on the jersey, sewn-on patches on the hat and bag, a cut-fabric flower appliqué on the jacket and pinafore, crayon-scribble knee patches and woven ribbon trims, all edged in contrast blanket stitch.
01Trend research
02Materials and trims
03Collection concept
04Range planThe range
Eight pieces: a jacket, sweatshirt, trousers, two dresses, a long-sleeve top, a hat and a bag.















