Satta
A menswear and lifestyle label I started in a Brixton studio and ran for twelve years, first from London and then from Barcelona. Bootstrapped to 60+ stockists with no outside investment.
Categories
- Outerwear01
- Wovens02
- Knits03
- Womenswear04
- Accessories05
- Homeware06
- Botanicals07
The idea
Satta is Sanskrit for existence, or being. The label was about our connection to nature and to ourselves, told through clothes and objects: an invitation to slow down, for people pulled between city life and the outdoors.
What I did
Designed and developed every category and took each one from concept to production-ready: tech packs, BOMs, sampling, fit and grading.
Ran production across Portugal, China and India, grew wholesale across Europe, Japan, the US and Australia, and ran DTC on Shopify with a global 3PL.
Held pricing, margin, cash flow and the books the whole way through.
Approach
Hands-on and material-led: texture, form and function first. A wardrobe for people who make things.
Patterns were cut in-house in our Barcelona studio, and the garments made by small ateliers with fabrics mostly from Japan and Italy.
The range
Recent seasons, made in small runs with a few trusted factories.
