Menswear
A menswear brand brought me in freelance to develop their AW27 collection, from the trend direction and materials through to sampling and production.
Categories
- Outerwear01
- Wovens02
- Knits03
- Bags04
The direction
Crisp, paper-weight technical shells cut into rounded, architectural shapes, with the utility details kept to a minimum.
Crinkle-washed nylons, dense cotton poplin and a semi-translucent ripstop, in chalk, sage, slate, taupe and near-black.
The work
Trend research, a materials and trims direction and a collection concept to agree the season, then the range plan and tech packs, and on through sampling and fit to production.
01Trend research
02Materials and trims
03Collection concept
04Range planThe range
Jackets, shirts, trousers, knits, shorts and a bag, built from the same small set of fabrics and trims.
